Dear Writer
Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition (why a consumer should buy a product or use a service) of existing goods and services. Digital disruption is an effect that changes the fundamental expectations and behaviors in a culture, market, industry or process that is caused by, or expressed through, digital capabilities, channels or assets.
All digital disruption is driven by technology, especially as it becomes smaller, faster and easier to access. Examples of technology-driven digital disruption include:
- 1995: Amazon disrupted the traditional book-selling market
- 1997: Netflix disrupted the traditional video-hire market
- 2008: Airbnb disrupted the accommodation sector
- 2009: Uber disrupted taxi services
SOURCES (for reference only):
What Is Digital Disruption and the Top Five Digital Disruptors to Watch Out for in 2021
https://www.simplilearn.com/digital-disruption-article
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