The video introducing the “Aussie News Today” social media campaign https://www.youtube.com/watch?v=zCUKYddyk40&list=PLajBrt9lvgr5AaDH4dMcnyUXrppV7cDYy Answer the following questions: 1. What do you think was the main purpose of this campaign? 2. What is the advertising objective(s)? 3. Whilst Aussie News Today is considered to be a slick campaign, reaching out to the target market via social media rather than the mainstream channels, what should Tourism Australia do next to remind potential travelers to consider Australia as their next destination? Your answer should focus on the digital marketing perspective.
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