Marketing Mix – Place Place The place should describe how you will distribute your product to your customers. If your product is a tangible good, what will be your distribution channel strategies (i.e., Direct, on-line sales; find a wholesaler or agent to contract with retailer, etc.) and describe why you think that channel choice (or choices) is the best for your product (i.e., talk about your competition, limited resources, production capabilities, etc.) If you are a retail business, the place should describe where you are opening your retail location and why you chose that location (i.e., highest concentration of your target market; new retail strip mall development with a good anchor store, etc.). Describe your retail location (i.e., hours of operation, layout, staffing/training of personnel) and any other features of the business establishment. If you are services business, the place will have less importance because it will most likely be a direct distribution. However, if you are planning to subcontract, or be a subcontractor yourself, talk about the potential partnerships you could develop to help bring in more sales or clients.
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