Sorting through old files in your office, you have run across some of your notes from the fall of 1999, when you had just been appointed the CEO of WD-40 Company. Faced with a flat growth rate and the need for inspired direction, you had conducted a situation analysis and outlined possible strategic options available to revitalize the company. You are reminded of the challenges that set you on your course of action and think that this is a good time to assess the results of your strategy. What strategic options did your situation analysis reveal in 1999? (3 marks) Reviewing the information released to WD-40 Company shareholders and considering the company’s current (2007) situation, identify and critical evaluate the strategic direction you decided to pursue by comparing current performance results with 1999’s. You should conclude by stating whether you selected a successful strategy for WD-40? (10 marks) Do you see any areas of concern or strategic issues that require attention or a shift in direction at this time? (2 marks)
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