Introduction
Nature’s Best is an upcoming e-commerce business designed to become a multinational organization and a market leader in online-based sales companies in the sale of healthy foods, diet supplements, and healthy-diet guidebooks. The company is primarily based in Riyadh, Saudi Arabia. Although there have been reports of the fall of many internet firms, we believe that our exceptional services will attract and maintain a substantial customer base as we push our agenda of a healthy nation. With a solid business model, Nature’s top managers believe that the business will generate income surpassing our predictions and attract investors at the same time. The company chose the internet as a distribution center as it is an efficient system and one can reach a considerable number of customers at any given time.
The company aims to be an icon e-commerce business and brand in the next few years, shipping its products in the global market and open subsidiaries in other cities in Saudi Arabia.
1.1.1 Company Summary
Nature’s Best aims to become a world leader in the e-commerce sector in the sale of healthy foods and natural dietary supplements and herbal medicinal products.
1.1.2 Ownership Structure
Nature’s Best is a privately owned entity; Nature’s Corporation will hold all the ownership rights. Mystic Vendor will be the majority shareholder. The organization aims to recruit highly successful and renowned individuals in the e-commerce sector to be part of the board members team. Each board member will be granted the company stock shared according to his or her performance. The awards will be used as an incentive for hard work.
1.2 Products
Nature’s Best will market its products as well as products of other private label companies who specialize in the production of dietary supplements, dried fruits, and other herbal products. Some of the products include natural antioxidants, natural honey, all types of ginseng and ginkoba. Other products will consist of ginseng, ginkoba, dried almonds, and various antioxidants.
1.3 Business Statement
To ensure the best product value and customer satisfaction through the provision of excellent customer service and distribution of quality affordable products and services.
1.4 Mission
Nature’s Best mission is to provide customers with the best natural dietary supplements via the Internet to lower consumer’s cost. The firm exists primarily to attract customers and maintain loyalty. We aim to adhere to this truism so that our goals and objectives fall into place. Our services and products will be the best and impress our customers by exceeding their expectations.
1.5 Business Vision
Nature’s best vision is to create a better, happy life by influencing healthy living in Saudi Arabia.
1.6 Objectives
Nature’s Best business objectives are as follows
To make Nature’s Best an icon e-commerce brand.
To develop an effective sales system and a homely e-commerce site for the sales of products that influence healthy living among people
To launch an efficient and effective marketing campaign in the Saudi Arabia market that will drive customers towards the firm’s website.
To create the necessary infrastructure sufficient to support Web-based sales. Keys to 1.7
1.7 Success
The company’s key to success is as follows:
Rigorous marketing campaigns.
Excellent web design.
State of the art customer service.
2.0 Nature’s Best E-commerce Processes
The business’s e-commerce process will be as follows:
A customer will be able to search the business’s website to look for a product he/she is interested in.
Upon selecting a product, communication will be sent to the website manager via the internet.
Upon placing an order, the web server will send the order message to the order manager who will check whether the product is in stock before confirming a dispatch message.
If the item is not in stock, the customer will be notified, and he/she will not be able to place an order, the customer will also ask if he/she would like to be notified when the product will be restored.
Estimated supply time will also be communicated to the customer in real time. If the chosen product is in stock and an order is placed an approximate delivery time, and date will be notified to the customer depending on when the company expects to receive the product from the manufacturer).
The web server will then direct the customer to a merchant system and asked to pay for the product through the various available platforms such as through wire transfer, PayPal or credit card. If the system confirms payment, the transactions are automatically authorized, and a notification sent to the web server.
The order is then processed and a dispatch message set to the company’s website. The goods will then be sent to the customer via the specified means of transport, and the customer notified that his/her products are on the way.
3.0 SWOT Analysis
3.1Strengths
3.1.1 Worldwide push for Healthy Lifestyles
The market for dietary supplements and healthy foods is growing from day to day. Many people are now attracted to herbal products due to the increased morbidity and mortality rates which are influenced by lifestyle factors. The changes are evident as a significant number of people are now taking a proactive interest in their health and those of their loved ones. The changes have influenced them to venture into preventive medicine, and this has made green and healthy foods to become a norm in our society as they prevent and treat some human disorders. Through effective marketing strategies, the company has the opportunity to grow and become a multinational business entity.
3.2 Weaknesses
As much as a large number of people are embracing the e-commerce sector the business, the company aims to sell its products online and has no experience in that sector. This provides room for mistakes as this is a new venture to the company.
3.3 Threats
The company aims to sell its product to mature to adults who are focused on living healthy lifestyles. Unfortunately, most of the internet users are young adults and teenagers who have no concerns whatsoever about healthy living. This is a significant threat to the success of the company.
3.4 Opportunities
Consumers nowadays are comfortable buying goods online in the comfort of their homes. This gives the company an equal opportunity to grow and compete with traditional retailers and stores (Woodford, 2018).
4.0 Design and Format of the Website
The website will have a box-width design with photos of healthy products such as ginseng, turmeric, and other products on the background. The homepage header will be a video background showing customers some of the products on sale. The menu bar will be of a simple design and fixed making it easy to navigate through the website and the Company’s logo placed at above the menu bar. The about tab will help explain to customers what is we offer and how. Order tab is to enable clients to place orders online. The Contact tab is meant for clients who have the concern to ask questions and clarifications. The pictures are intended to attract the customer to continue browsing in the site.
5.0 System Functionality
5.1 Menu Button
Upon clicking on the menu button, a list of option will appear. The customer will have to choose whether they are looking for dietary supplements, herbal products or healthy diet guide book. Once they select a category, a list of products plus their prices will be displayed.
5.2 Contact Information
At the bottom of the website page there will be a display of the company’s:
Facebook, Instagram, and Twitter handles that is @naturesbest for the three platforms
A business number plus availability hours
Fax number and,
The company’s official customer care email address
6.0 System Design
7.0 Required Software and Hardware
The website needs to have several functionalities, which will ensure that it is sufficient for e-commerce. Such feature includes:
Mobile compatibility. Several individuals prefer mobile phones to carry out several online activities. The website will be mobile optimized to ensure that the target market can easily access it and navigate through the site using a mobile phone. Mobile compatibility provides that the website is user-friendly. This functionality is easy to use and guarantees a large market size.
Effective navigation. The website will consider using pure JavaScript and HTML menus because they work best and are consistent on any online platforms and browsers. This software will ensure that the user finds it easy to navigate through the website and execute his or her functions without any complications. It provides that the website has a few and extensive menus. The website will also be configured with advanced DHTML and other JavaScript libraries such as Ajax and Mootools, which open doors for new possibilities for the creation of innovative navigation systems.
Error handling function. The design has a proper system to handle errors and offer on-screen description messages to the user. Suitable handling error system at a code level makes sure that the website is free from bugs and is robust in operation. The display of the correct error messages prevents the user from making mistakes and enhances his or her overall usability and experience.
Contrasting color scheme. This is an excellent configuration for the website. A proper contrast between the website’s background and content is a crucial principle considered by the site because it ensures that texts are legible and clear to read.
Lead form. This functionality will ensure that the customer offers their individual contact information for secure communication and delivery of the goods ordered. Customers can drop their inquiries and give their feedback through this software. This system ensures that the business can keep track of its customers and can maintain effective communication with them.
Google analytics. This tool allows for useful analysis for understanding the customers and the performance of the website. The machine offers information concerning the customers, bounce rate, total traffic, region and demographics of the customers, average time spent on the website, and other relevant information. It guarantees knowledge of the customers, reduces website bounce rates, and offers information on performance.
The website will be within the cloud. This tool is useful in the storage of information, security of information, and natural retrieving of any lost data. It guarantees safety and is useful in operation.
8.0 Security Threats and Recommendations
The website is at risk of facing several security threats, which will affect its functionality and may lead to the loss of customers. Such security threats anticipated include:
SQL injections: this is a security vulnerability where the attacker attempts to incorporate application code to corrupt the content of the database. Success in this activity gives a chance to the attacker to develop, read, enhance, delete, or alter the current data in the database. To prevent this threat, the website should be free from filtering input and vulnerable coding. Data should be kept separate from the queries and commands. The organization should consider using input validation as well as observing the least privilege principle through applying controls such as SQL LIMIT function that reduces damage from any attack.
Distributed Denial of Service Attack: DDoS attack involves the harnessing of a group of computers to flood the target with traffic. This security threat is severe to websites and most probably may affect this website and reduce its functionality. The organization should ensure that it has a disaster recovery plan and effective communication with customers to ensure that they notify them before the attacks and during the attack. The website should have a security tool like the WAF that can close off the protocols and ports that will be saturated. Their website also needs the content distribution network such as CloudFlare that can absorb a significant impact as it identifies and filters out malicious traffic.
These threats are severe and may lead to enormous losses for the business if they are not dealt with appropriately and through the right measures.
9.0 Marketing and Advertising Strategy and Methods
9.1 Demographic
The marketing and advertising strategy will consider several customers demographic to ensure effectiveness and success in the process. The demographics that the procedures and methods will find includes:
Age
Generation
Location
These are the main aspects of consideration as demographic factors that affect the choice of strategy for marketing and advertising. The business target adults, which demands the use of local marketing strategies to reach out to a large number of the individuals because most of the adults do not have easy access to social media compared to the youths. Generation also affects the accessibility of the target group to online platforms.
9.2 Marketing Methods
The appropriate marketing methods considered by the business include:
Google AdWords
Social media platforms such as Facebook, Twitter, and Instagram
Emailing
Media platforms
The website will offer a proper marketing and advertising tool through the presence of a search engine optimization tool, Pay-per-click advertising, and content marketing by using infographics, blogs, and videos within the website.
9.3 Social Media
This platform is vital for the company to carry out the advertisement for its products. The platforms considered in this case are Facebook, Twitter, Instagram, and WhatsApp. This platform makes it possible to connect and interact with the customers towards the success of the business.
9.4 Local Marketing
The organization will incorporate the mobilization of the website through having a mobile-only webpage that can display its products and services seamlessly and entirely irrespective of the size of the screen. It will optimize the site with the appropriate geo-terms concerning the services and products. The website will incorporate hyper-local keywords that have specific neighborhood and cities as well as street names. The social media posts will have demographic areas and location tags during the advertisement.
9.5 Multichannel Marketing
The organization has strategies that allow it to interact with its customers through the combination of both direct and indirect communication channels such as the website, mail order catalogs, email, mobile, and retail stores. All these channels are useful and beneficial for the organization to carry out its activities and build on its market size. The website is designed to attract customers through various applications and services offered. The company uses email to communicate and share vital information to the customers. Social media sites and mobile phones are also critical communication channels for the company.
10.0 Ethics and Legal Issues
The website will be protected by the property rights, which will prevent any illegal activities that concern the use of the resources within the website. Property rights will describe the ownership of the website. The company will own the website, and no individual party will have the authority to claim its ownership. Copyright will prevent any cases of deformation and less on the conveying of information on the website. Several laws will govern the modes of information display within the website. These laws include the Computer Misuse Act that will prevent spam and hacking of the information and the Data Protection Act. The website will have spam filters, which will prevent it from any spam attack.
11.0 Conclusion
Nature’s Best is an upcoming e-commerce business designed to become a multinational organization and a market leader in online-based sales companies in the sale of healthy foods, diet supplements, and healthy-diet guidebooks. The company is primarily based in Riyadh, Saudi Arabia. Nature’s top managers believe that the business will generate income surpassing our predictions and attract investors at the same time. The company chose the internet as a distribution center as it is an efficient system and one can reach a considerable number of customers at any given time. Nature’s Best will market its products as well as products of other private label companies who specialize in the production of dietary supplements, dried fruits, and other herbal products.
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