Please follow in this EXACT FORMAT below when submitting draft:
Platform/firm selected : Singapore Airlines
Identify an issue/opportunity to address : Revenue loss due to covid-19 and competition with low-cost competitor airlines
Market share of Singapore Airlines : (please give NUMBERS and facts from reputable source)
Market Power of Singapore Airlines : Calculate or find HHI Index (Herfindahl-Hirschman index
or “The four-firm concentration ratio”
Actual pricing evidence and information from the Singapore Airlines about 2nd Degree Price discimination, 3rd Degree Price Discrimination and “Versioning”, “Bundling”, and “Tying.”
How do the various pricing strategies increase the platform total revenue and profit? This is a very important requirement and needs to be discussed in detail.
The platform scaling and barriers to entry sections are lacking and can be beefed up how does the platform recruit new users and keep them coming back to the platform? You can criticise the platform and discuss how they can do better.
In-text citations. Thank you.
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