Evaluating the effectiveness of a marketing plan is an important aspect of your job as the chief marketing officer at SGMS. You have worked hard on organizing the marketing department for the SGMS facility. It is now time to put the plan together and communicate it to your primary and secondary target.
Respond to the following:
- What are omnichannels, and how are they used to increase market awareness?
- What are the 3 elements of the integrated marketing communication (IMC) strategy?
- What is the AIDA model, and how would you use it to increase market awareness among the aging population?
- What are some tools that you would use to evaluate a marketing strategy?
- Outline the steps in a marketing plan, and show the stages where planning, implementation, marketing, and control phases are done.
Deliverable Requirements
- Prepare a 3-page paper to address the questions above, and submit to your instructor for grading. Cite at least 5 sources in APA format.
Submitting your assignment in APA format means, at a minimum, you will need the following:
- Title page: Remember the running head. The title should be in all capitals.
- Length: 3 pages minimum
- Abstract: This is a summary of your paper, not an introduction. Begin writing in third person.
- Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 3 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
- Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.
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