For each of the two cases, students are expected to submit a written analysis of the case and be ready to discuss the case on our discussion board. The basic idea of a case is that you are doing a “Strategic Audit” or diagnostic of the company. You will then make “Strategic Recommendations” for the company based on this diagnostic. The two cases are available through Harvard Business Cases (https://hbsp.harvard.edu/import/629689) (Links to an external site.)
The case audit should include the following components:
Brief Introduction & Key Issues
Provide a brief (1-2 paragraphs) introduction of the firm and the most pressing issues from the case.
Analysis: There are four parts to the analysis
External analysis (i.e. General Macro Environment, Five Forces)
Internal analysis (i.e. VRIO)
Examination of the firm’s business-level strategy
Examination of the firm’s corporate-level strategy — NOT NECESSARY FOR EHARMONY BECAUSE IN ONE SINGLE INDUSTRY
Strategic Recommendations and Justification
Recommendations should respond to the key issues of the case, and must be specific and actionable. Your recommendations must also be consistent with your analysis ** Do not forget to consider the firm’s financial standing when making recommendations.
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