In reviewing the case Estimating Demand in Emerging Markets for Kodak Express, get more familiar with Kodak Express http://www.kodakexpress.com/ The Case. Ivey Case: Estimating Demand in Emerging Markets for Kodak Express 9B11A026 (please purchase from Ivey https://www.iveycases.com/ ) states that Kodak Express Outlets provide three benefits to Kodak: 1. A front-line retailing presence 2. Wide distribution of Kodak products, services and brand name 3. A strategic asset for Kodak for market development. Assignment Questions: 1. Related to the Case, what data would be used to estimate consumer demand? (Include relevant content from Chapter 12 as well as Kodak case information). a. Max 250 words b. Include an introduction, conclusion and References (References not included in three page count) Be sure to include both citations within the paper and referencing in APA format. c. Be sure this paper is your own work; as a guide work from other sources to a maximum of 10%, this means at least 90% is your own work. i have attached the copy of the case study for reference.
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