Choose a situation current or historic in which an organization or individual attempted to introduce a new idea, product, service, etc., and analyze the situation using Rogers Diffusion of Innovation approach. In choosing the communication issue, or case, consider what problem in communication you would like to solve. Your response should include documentation of the issue including a link if possible, a summary of the issue, a description of why the issue is significant, and the analysis of the issue with the bulk of the assignment focusing on the analysis. Applying the Diffusion of Innovations model, evaluate the extent to which the attempt was successful or not successful. What specific approaches worked and what did not work? What strategies would you recommend for improving the introduction of the new idea, product, service, etc?
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