For now, though, this will be a paper about one website, something to do with your profession, to determine what argument it is making, and how effective that argument might be.
1. Select a website that is relevant to your profession, but not one you have discussed so far in the assignments. My website of choice is http://allnurses.com/
Provide a link to the site in the first paragraph, and within the paper, provide two screenshots of the site that illustrate what you are discussion. To take a screenshot, click on PntScrn or something like that (it caries on keyboards) at the same time you click on Control. Then open a document page (the kind you will be typing text on) and click Control and V at the same time. You can enlarge the picture or make it smaller on the page. Experiment until you get what you want.
This website doesn’t need to be specific to your immediate job search for a profession or education specific to that career. If you were going to be a dog trainer, it might be something about how trainable certain breeds of dogs are. Or it could be about one method of dog training that has been popular for the past ten years. Or about a show on dog training.
2. Determine the argument that website is making.
Assuming the dog training career, suppose you choose a guard dog training site. After reading it and analyzing the visuals and text, you might conclude that the argument they are making is that people are safer if they have a trained guard dog. The argument they are making might be further examined to conclude that the reader of the website would be safer if they had a guard dog trained by them, or trained by their methods, or bought a dog that was bred by them specifically for training to guard a home or individual.
3. Once you determine the argument in the first paragraph, analyze how that argument is made.
For instance, what sort of colors are predominant on the website, or what sort of photos? Dark rich colors, like black and red, speak of drama. Pale pastel colors, neutral tones, are often associated with calm moods, and comfortable messages. Guard dog sites are often in dramatic colors with photos of dogs attacking people, while home dog training sites have light blues, greens, and yellows in the background, with pictures of children hugging dogs, or dogs wearing scarves with friendly looks.
Color might not influence anything, which might be the sign of an unprofessional web designer. Or you might not be able to draw any conclusions from it. If not, then look for other things.
What sort of photos are used? Are they effective? Why? This might be a good place to insert your screenshots, to illustrate your points.
4. What does the text say, and how? What kind of fonts are used? Giant words, illustrated text, hard to read fonts? Those are visuals, and should be included, but the text is what is important; what do they say on this website to promote their argument and convince you to do, buy, or believe something? Do they use a lot of adjectives like “great” and “fabulous” or “terrible” or “frightening”? Do they address the audience directly? Who is their audience? (There will be a separate post on this)
This should be the majority of the paper, the ways that the website works to make an argument. There are many things to look at here. For example, is there testimony on the site, like reviews? Are they trustworthy? One dog training site gives a list of satisfied customers as “Joe G” in Florida, and “Anne A” in Oregon. How reliable are those sources? Another dog training site gives testimony in quotes from celebrities whose dogs have been trained by their trainers. While not immediately verifiable, obviously it would be a legal issue of they lied about those celebrities endorsing their methods, so this would be more likely to be a trustworthy source. If the site lists actual Works CIted, or a bibliography, then this would obviously be something you could check yourself, as is the most credible source of all.
5. In the conclusion, you should decide whether or not the website is effective, based on your examination of its methods. You can’t weasel out of this by saying, “It has strong points and weak points and the reader must decide.” YOU are that reader that is making the judgment, so you must decide if it is effective or ineffective, based on your paper.
Remember that the model for the essay you write will be “What a Paper Should Look Like” which is attached and it will be graded for mechanical errors and format, so it should look like the diagnostic essay. If it does not meet the word count it will get a 0.
Guidelines:
The paper must be 1000 words, not counting the title, heading, and sources.
It must be formatted as in “What a Paper Should Look Like” and must have a real title, and not “Essay One” or some label.
It cannot use first person. Avoid the use of second person as much as possible as well.
Language should be adult and formal.
Do not use outside sources for this paper. That’s for next time.
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