For the first assignment I want you to focus on the issues that are discussed in Chapter three Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility. Choose a company that is an example of these issues. You could choose a company that is an example of how you can be easily be left behind because of the changing environment. On the other hand there are many companies who are succeeding today because of the opportunities they’ve identified in the changing environment. There is no shortage of examples. Be sure to cite your sources for the paper. The book needed to complete assignment is Marketing: The Core, 7th Edition By Roger Kerin and Steven Hartley.
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