Put yourself in the position of a public relations professional:
One of your agencys largest clients is Heart-to-Heart International, a humanitarian service organization headquartered in Kansas City. They have asked you to write a speech for a nonprofit conference in San Francisco. The topic is complex: best practices for navigating disaster relief in partnership with local, state, and federal agencies. This is to be a highly detailed presentation, and it is stretching the bounds of your knowledge. Whats more, H2H was added to the conference schedule late, so they need a draft of the speech tomorrow. You have the worst writers block you have ever had in your life. You start to do some research, hoping to find inspiration. You happen upon an address given by Mdecins Sans Frontires to the United Nations Assembly two years ago. It is perfect. The topic is nearly identical, although the speech was delivered in French. Thanks to subtitles and some rudimentary knowledge of the language, you can translate it into English. You are ready to copy it and present it to your client, because it is exactly what you have been directed to write. But youre uncomfortable because you know the speech will not be your own work. What do you do?
Write a 750-1,250-word analysis.
Your response must include:
- What is the ethical question you must answer?
- What factors influence your decision?
- Which key value(s) apply? [Reference PRSA Code of Ethics]
- Who will be affected by this decision and what are your responsibilities to each as a PR pro?
- Which ethical principle is guiding your decision? [Reference PRSA Code of Ethics]
- A decision of how to act and why. (You must make an active decision you cant merely decide to put off the decision.)
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