A report is required with a 2000 word limit. Based upon a search of academic literature and also through discussions with family/friends/work colleagues explore consumer decision-making for healthy snack bars. In your assessment you need to identify relevant product attributes (and their importance to consumers), type of decision- making (rational/emotional), level of decision-making (habitual, limited or extensive), types of perceived risk/s and (suitable) risk-reduction strategies for the risks identified, awareness sets and (appropriate) evoked-set strategies, and dominant decision-making rules. From your insights provide recommendations for a brand of healthy snack bars that is planning to introduce new eco-food label on the front of the product’s package.
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