Examination format answers are required i.e. NOT a report – simply answer any four of the questions below (about 400 to 600 words per answer). Remember you are critiquing the research decisions and methods used in the report. 1. Examine the problem definition and research problem addressed in this research article, and critique the problem definition and research problem based on the research method theory. 2. Evaluate the literature review conducted in this research article, considering the guidelines of Zikmund et al (2013). 3. This article uses a descriptive research design. Describe the characteristics of this research design and evaluate its appropriateness. Was this design sufficient to address the research objectives, or would you suggest another design? 4. Are the methods used to collect data (eg questionnaires – Appendix 1) sufficiently justified and described? What further information (if any) do you require? 5. Critique the sampling strategy and respondent selection used in this study. 6. Appraise the data analysis strategy used in the research. 7. Assess the research ethics in this research project, in relation to ethical guidelines for respondents. 8. Evaluate the report in terms of its implications for theory and brand managers.
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