Detailed information on assessment tasks 1. Critical Essay In Assessment One, your task is to review the behaviours, actions and communications of one of the companies listed below of your choice: 1. Google 2. Monsanto 3. Samsung Electronics 4. Halliburton 5. L’Oreal 6. Hyundai Motor 7. Caterpillar Inc. 8. NIKE In your own words: l Examine and critique a few aspects of the company’s performance with regards to fulfilling society’s expectations on how the company should operate its business. You can look at a company’s performance in regards to the environment, equality, employment, community development, health and human rights, just to name a few options. Highlight both areas of achievement and those requiring improvement. Do not focus only on the positive or negative. l Examine and discuss the impact and implications of the company’s actions on society and stakeholders. l Provide your on-balance conclusions about the company’s performance in society. Assignment One As a reminder, to assist you in preparing for your first assessment, three (3) exemplars have been provided for you to review but not to follow the structure. There is not a formula to writing and therefore these are only provided as a guide. The exemplars are locatedunder the Assessments and Workshops Resources Tab/Assignment Folderon Blackboard. In addition, reflections from past scholars are also available under Unit Resources /Scholar Reflections. Don’t forget the Assessment Workshops.Go to the Assessment and Workshops Resources Folder to listen to the podcast. Assignment One Hints Following are useful information about the Critical Essay: Your assignment is to be submitted to the Assessment Tab.Click on thelinkfor instructions on how to submit your assignment.You will have an opportunity to submit afinal draftversion of your Critical Essay to the Revision Critical Essay submission portal.Review the Turnitin Similarity Report and make any necessary changes before submitting your Final assignment to the Critical Essay submission portal. When uploading your assignment to Blackboard use Mozilla Firefox or Google Chrome rather than Internet Explorer. You can upload your assignment with Internet Explorer but Mozilla is more responsive. Your assignmentMUSTinclude a title page which should clearly indicate: Your name Student number Student email address Tutor’s name Tutorial day and time or Study Mode Name of the company Semester and campus details (ie. Semester 1, 2014 – Bentley) Include a Title that clearly describes your essay. Remember that titles are important in writing a paper, as they set the scene and give an insight into your ideas. A minimum number of referenceshas notbeen set for this assignment. Rather, you are encouraged to read widely and broadly and use references to support your arguments as much as possible. You may refer to sources such as Wikipedia and Google as a starting point to understand some of the social intangibles or big issues for the company.Do not however include Wikipedia, Google Books or similar sources in your reference list or in-text citations. You will need to refer to non-scholarly sources such as newspapers and company records to gauge an understanding of the contemporary issues. These are acceptable for inclusion in your reference list. Ensure you discuss the source within the context of their bias. Journal articles should also be used to further substantiate your arguments and link to the theories discussed in the unit. Ensure that you refer to the Chicago Referencing guide (Version 16) for assistance in the application of the conventions. If you are new to referencing, visit the Libguide Tab on Blackboard for referencing information. This week’s tutorial will explore referencing. Ensure that you do not exceed the 1500 – 1800 word limit as a penalty will apply. The word limit does not include the reference list. To do well in this assignment, you will need to address all of the following: Choose a company Identify one or two social intangible(s)/aspect(s) Identify examples of both negative and positive of performance Examine the impact of the company upon society and particular stakeholders. Present an on-balance conclusion Make sure to refer to the theories and ideas presented in the lectures. Remember this is an academic audience and theories should be presented in your paper. Refer to the study guide slide from each lecture series for key ideas. Do not describe the situation but critically analyse your findings (e.g. what do these findings mean and to who).You will therefore keep the detail of the company to a minimum and demonstrate how your issue is of significant to the company and groups of stakeholders.You will need to provide evidence to support your opinion on how your chosen company has communicated and performed on the issue.The recorded workshops cover this in detail. Please download the attached file.
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