You have to choose one company/product from the list provided below:
1. Dunkin’ Donuts to the UK;
2. Disney Theme Park to India;
3. Nando’s Restaurant to Saudi Arabia;
4. M&S move overseas.
Your task is to:
1. Conduct a macro environmental analysis (PESTLE) to highlight what changes are occurring
2. Conduct a customer analysis (who they are, their choice criteria, and an analysis of their purchasing process – why they make the decisions they make)
3. Using the results of the PESTLE and customer analyses, conduct a SWOT analysis to highlight key issues and opportunities for change
The post Explain how it is dealing with major macro environmental changes. appeared first on Homeworkaider.
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