1.Explain in details how an organization may choose between applying business process improvement verses business process reengineering to solving a process performance problem (4 marks). Search the Internet and bring one example for BPR and one example for business process improvement. Explain them in details (2 marks) 2.(a) Using examples for each type of activities, briefly describe Porter’s value chain model for Coles supermarkets (2 marks). (b) Differentiate between Porter’s competitive forces model and his value chain model for Coles supermarkets (2 marks). (4 marks in total) 3.(a) What are spamming, permission marketing, and viral marketing? Explain their differences. (3 marks) (b) Discuss forward and reverse auctions. (2 marks) (5 marks in total) 4.(a) Why are ratings, reviews, and recommendations so important for enterprises in social shopping? (2 marks) (b) Search the Web and find an article for an example of a website that has misused ratings and/or manipulated customers’ recommendations. Use this example/article to discuss potential risks of reviews, and recommendations for customers (3 marks).(5 marks in total) 5.Discuss three benefits of this cloud-based ERP system for organizations (3 marks). Discuss three risks for organizations if they fully adopt this system (3 marks). (6 marks in total) 6.What is business – IT alignment and why is it important for the long-term business success? (2 marks) 7.Define TPS (1 mark) and list two key functions of a TPS (1 mark) (2 marks in total) Part (2): Case Study Questions (30 marks in total) Download the case studies from UTSOnline and answer the following questions. Make sure your answers are well justified and explained in details. Case Study 1: Wireless Bikes (15 marks) (Students may choose to do a research online if they need to learn further about any of the wireless technologies are) 1.What advantages does a wireless network provide Denver B-cycle? Describe at least two advantages (4 marks) 2.What challenges does a wireless network create for Denver B-cycle? Describe at least two challenges (4 marks) 3.Explain in details what information not described in this case study could Denver B-cycle use with RFID and LBS data? (4 marks) 4.How could Denver B-cycle use other wired or wireless network technologies to gain a competitive advantage? (3 marks) Case Study 2: Which B2B E-Business Model: The Case of Australian Agribusiness Organisations (15 marks) 1.(a) Explain in details why the choice of e-business model for an organization is a strategic decision? (4 marks) (b)Do you think different Australian industries (for example Agriculture industry versus Education industry) can use the same e-business model? Why? (2 marks) (6 marks in total). 2.The case study has distinguished two groups of factors that influence selection of e-business model for Australia Agriculture industry: external vs. internal. Why do you think it is important to look at the internal factors separately from external factors? (2 mark) Discuss two common differences between internal factors versus external factors when we use them to select e-business models (2 marks) (4 marks in total). 3.One of the internal influential factors in selecting e-business model is ‘types of business strategy’. Use Porter’s Generic Strategy Framework and explain how taking each of the three types of business strategy in this framework impacts the selection of e-business models for an agricultural company that sells fruits to consumers? (5 marks)
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