ask: A Literature Review on Factors & Attributes Influencing Student Satisfaction with the Service Quality of UniversitiesA local private university (e.g. HELP University) is interested in knowing whether its students are satisfied or dissatisfied with its service quality and has approached you, a market researcher, to conduct a study for that purpose. You know that you need to first identify factors and attributes of satisfaction with universities.Conduct a literature review on factors and attributes influencing student satisfaction with the service quality of universities. Begin by sourcing relevant materials from books and journals. Read widely and take notes before writing. Since this is a literature review, referencing is important. Refer to the APA Referencing Guide e-mailed to you.
 
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