Using the information about Hard Rock Café provided, write a report that addresses the following areas:
Describe three different forecasting applications at Hard Rock Cafe, and why you think they are used the way they are. Name three other areas in which you think Hard Rock could use forecasting models.
The role of the POS system in forecasting at Hard Rock Cafe.
Justify the use of the weighting system used for evaluating managers for annual bonuses.
Name several variables besides those mentioned in the case that could be used as good predictors of daily sales in each cafe.
At Hard Rock Cafe’s Moscow location, the manager is trying to evaluate how a new advertising campaign affects guest counts. Using data for the past 10 months (see the table), develop a least squares regression relationship and then forecast the expected guest count when advertising is $65 000.
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