Group project- Environment Scan. A written report focusing on the viability of global expansion of a new or existing product. groups can choose which product and country to investigate . Addressing the key factors that would be considered prior to committing to an international marketing strategy . there should be three section 1- Executive summary(no more than 1 page) section 1- Internal (company) overview. section2- External analysis. referneces.We have attached all information about sections explaining and whole project.
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