Companies to evaluate Grab Philippines and Uber entering and failing in the Philippines market. Tools to use CAGE VIRO Porters diamond any other strategy tools A 3000 word (maximum) written report, typed in Times New Roman font 12 with 1.5-line spacing. Each page of the assignment should have at least 3cm margins from the left and right edges and top and bottom of the page. The actual word length of the document, NOT including references, tables charts, the executive summary, should be clearly stated on the title page of the assignment. In this assignment, you are examining (through application of referenced readings and library/on-line research) what has already happened to a firm in its industry; you are not researching a potential market entry into a foreign territory. The purpose of the assignment is to: Provide you with the opportunity to test the ideas discussed in the unit in the settings of real organisations in emerging market countries/markets Undertake independent research, analysis and report-writing Apply concepts, models and theories from lectures, discussions, readings and cases from the unit Communicate the findings in a formal piece of work and enhance your written communication skills through focusing on the integration and synthesis of data Prepare a Project Report on the following: Critically examine a global industry in a country in the Asia-Pacific region. What are some of the interesting companies in the industry, and what strategies are they pursuing? Choose TWO firms, one of which should be classified as a challenger or latecomer in the industry, and one should be classified as a leading global incumbent. Compare the differences in resource building and strategy between the two organisations using appropriate course frameworks, models and concepts. Be sure to: (1) analyse how the global challenger firm fashioned its strategies in relation to the resources available, the competitive dynamics of the industry and its country context, and, (2) consider/discuss some of the key CAGE factors and institutional voids that the leading global incumbent firm likely had to navigate when entering the marketplace in the Asia Pacific. The assignment should include the following: A business report structure Executive summary A brief introduction, description of the challenger and incumbent firms, overview of the industry, and the rationale for the choice of firms (an expanded section can be in an appendix) Discussion of your analysis (the analysis itself can be mostly contained in appendices) Conclusions/findings, together with any lessons learned that can be applied into the future for maintaining the firm’s competitiveness considering the changing external environment and existing and potential strategic threats Appendices Assessment criteria (more on the assessment criteria can be found on the next page): Ability to apply unit knowledge (i.e., theories, models, frameworks, concepts, etc.) to analyse the Challenger and the Incumbent firm dynamics selected within a global industry in an emerging economy. Clearly written and argued, and well supported with integrated, synthesised evidence from the literature and research sources with full acknowledgment of sources consulted, references used etc. included in the reference list. Use a referencing system from the student handbook. Ability to logically choose, arrange and present the materials and make sense of them for the audience/reader (me!). Written presentation to an acceptable postgraduate standard. Assignments that are excessively descriptive or make excessive use of point-form, will not achieve a high grade. In your report, be sure to focus on the “how” and “why”, as this is more analytical and interpretative, rather than descriptive (i.e., do not just describe the firms to me … you must apply the course concepts, models and theories to help you make sense of, and explain, what has happened and is likely to happen). Students are required to use their initiative in what issues they address, and what issues they ignore. Likewise, you are required to use your initiative in how you structure/organise and present the issues addressed – there is no model answer or blue-print for success in this exercise. Penalties for exceeding word count 10% per word and 20% per day late. This Assessment Task relates to the following Learning Outcomes: Critically assess and apply international/global strategic management theories, frameworks, concepts and practices to make informed, robust business decisions relating to the Asia Pacific region. Assess and respond appropriately to competing strategic management perspectives and logics, within ambiguous, complex, and uncertain business contexts, considering the diverse mindsets of different cultures and markets and the relevance of this to global managers Critically analyse stakeholder relationships to identify specific risks within different country contexts, national cultures, and management philosophies to generate strategies that create and deliver sustainable value across in the Asia Pacific region
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