Group International Marketing written report involves a market entry strategy for Capilano Honey based on the decisions. Based on their market analysis, students are to design a creative marketing plan for this market that takes into consideration the economic, political, legal and, more importantly, cultural constraints of a particular country (Part A).
Format: Students are to prepare a Market Entry Strategy (Marketing Plan) for Capilano Honey. The type of foundational questions that will be used to evaluate the quality of the assignment is given below. However, please do not treat these questions as a simple ‘check-list’, we expect that by working through the themes, concepts and tools introduced.
The total word-limit for the second assignment is 2500 +/- 10% words (excluding cover page, references and appendices). Please include a cover page that states: Subject Code
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