Its a report style. The topic is hairdressing for children with staff that entertains children and playground, based in cyprus. For financial report is just a profit and loss statement for 3 to 5 years. Structure : exexutive summary Business mission Situation analysis ( pestel and swot) Marketing objectives Core strategy (segmentation, targeting differenciation, positioning, competitor target and competitive advantage) Marketing mix Financial plan Control Micro enviroment must be for cyprus. Market enviroment should be based on cyprus
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