Heineken company
1. A statement of the (about) two or three main strategic challenges currently facing the company. What are the key points of concern in the firm’s strategic situation, how is the firm’s strategic situation likely to develop in the future, and what challenges are involved?
Strategic direction/ challenges?
2. An analysis of your suggested approach to managing the challenges identified in (iv) above along with some concrete suggestions for how the firm might deal with them.
something might be useful as foollows:
https://www.ukessays.com/essays/business/heineken-beer-market.php
competitive dynamics – Building a temporary advantage: Exploiting existing resources and capabilities and market positions
Blue Ocean: Exploring new opportunities for the future
3. A executive summary, presenting a condensed version of the whole report and aimed at aiding the firm’s top management in its decision making. (around 200words)
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