Activity Three
Learning Objective: Students will apply knowledge of gender stereotypes to the marketing strategies of toys. Question: How does marketing reinforce gender stereotypes through children’s toys?
1. Visit a toy store (e.g., Toys R Us) or the children’s section of a department store (if you don’t have a department store where you live you can go to Target, Walmart, or another store with a decent toy selection. Please state what store you went to for the activity).
2. Take notes on 2 toys or games marketed to boys and 2 toys or games marketed to girls. Can you tell which are the girls’ toys and which are the boys’ toys? If so, how? Pay attention to the location in the store, packaging, color, and nature of the toy. How are the toys different? How are the toys similar? Try to find 2 gender neutral toys and compare them to the gender stereotypical toys. Where in the store are they located? Are there any differences in the way they are marketed?
3. As part of the narrative, compare these toys to the ones you had in your childhood. Be sure to end with a conclusion.
4. For your assignment, you will write a 2 page narrative about what you observed. Make sure to start with an introduction that includes the date, time, store visited and location (city is enough). Based on your notes, address the questions in #2 above. Remember I can not see what you saw in the store, so please provide enough detail to be clear. You may attach photos. As stated in the grading rubric, write your activity in complete sentences with transitions, using appropriate sentence and paragraph structure. Avoid writing like a text message.
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