Prepare a Marketing Plan of 3-4 pages (at least 3 full pages) that covers the seven topics of your Social Media Marketing Plan. (The page count does not include the cover or reference list pages.) Your marketing plan will address the following seven sections as they relate to attracting new talent to your current organization:
- Executive Summary (1-2 pages; do not begin the next section on the same page as the Executive Summary.)
- Situation Analysis (begin a new page; SWOT on the organization as related to employee base)
- Marketing Opportunity (job postings and informing the world about your organization)
- Marketing Objectives (to fill open positions at your organization and)
- Marketing Strategies (target market, segmentation, and positioning)
- Marketing Implementation (how you are going to do this)
- Contingency Plans (if your plan does not gain the results you desire, what will be done to fix it. In other words, what is your Plan B?)
Using the Social Media Marketing Plan Outline as a guideline, create a social media marketing plan for your HR department. The goal is for website visitors to like what they see on various social media platforms so much that they want to work for your company, too.
- Using articles from the Module 2 Background page, or peer-reviewed academic articles from the Trident Online Librarys full-text databases (such as Academic Search Complete, Business Source Complete, or ProQuest Central), complete a social media marketing plan created in the same format as the Outline provided (minus a budget/financials section).
- Include a summary after the marketing plan, within the same document, that discusses the following:
- From your research and what you have learned in the readings, identify 3 parts of your plan that you feel are the most effective to attract top talent to apply for jobs at your current organization. Why were those three selected and not others?
Since you are engaging in research, be sure to cite and reference the high quality (peer-reviewed) sources in APA format. Other than a source for your organization, all other references must come from the Trident Online Library. See Trident’s for help with in-text citations. Another resource is the . All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper.
The paper should be written in third person; this means words like I, we, and you are not appropriate. For more information see .
The use of direct quotes is strongly discouraged; however, if you do include any, limit the amount to not more than 10% of your paper. There is one academic purpose for the use of quotations from others: Putting their words into your own would change the meaning.
READINGS:
Erhart, A, (2019, November 22). What is guerilla marketing? How does it work? [Video]. YouTube. Standard YouTube license.
Mix plate. (2020, March 29). Digital marketing examples. The best digital marketing campaigns [Video]. YouTube. Standard YouTube license.
Spoof. (2020, February 10). 10 epic viral video marketing ads [Video]. YouTube. Standard YouTube license.
VIDEOS:
AIHR. (2019, March 17). The future of HR is digital. Are you ready? [Video]. YouTube. Standard YouTube license.
Erhart, A, (2019, November 22). What is guerilla marketing? How does it work? [Video]. YouTube. Standard YouTube license.
Mix plate. (2020, March 29). Digital marketing examples. The best digital marketing campaigns [Video]. YouTube. Standard YouTube license.
PageUp. (2020, August 10). Recruitment marketing: HR buzzword or must-have strategy? [Video]. YouTube. Standard YouTube license.
PracticeLink. (2018, March 30). The pros and cons of using social media as a recruitment tool [Video]. YouTube. Standard YouTube license.
Professor Wolters. (2020, February 15). Market segmentation, targeting, and positioning process explained [Video]. YouTube. Standard YouTube license.
Spoof. (2020, February 10). 10 epic viral video marketing ads [Video]. YouTube. Standard YouTube license.
The Futur. (2019, December 31). What is branding? 4-minute crash course [Video]. YouTube. Creative Commons.
TheHRShield. (2019, March 19). HR rescue: Social media strategies for recruitment [Video]. YouTube. Standard YouTube license.
Use these 5 steps to create a marketing plan. (n.d.). Entrepreneur.
Watts, S. (2019, January 30). Why marketing and HR need to work together [Video]. YouTube.
Required Readings
Levytska, I., & Klymchuk, A. (2020). The relationship between HR-marketing and HR-branding in the management of the organization. Zaporizhzhia National University: Economic Sciences, 4(48), 114-120. https://doi.org/10.26661/2414-0287-2020-4-48-20. Available in the Google Scholar database in the Trident Online Library.
Star Software. (n.d.). Sample marketing plan: Appendix C.
Chapter 16: Social Media Platforms, pp. 207-223, in:
Stokes, R. (2013). eMarketing: The essential guide to marketing in a digital world (6th ed.). Red & Yellow. Available in the Trident Online Library.
Top 8 recruitment marketing trends for 2020 and beyond. (2019, November 12). HR Technologist.
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