Strategic Management – Each student will develop a case about, analyze, and make recommendations about an organization you prefer to conduct research on (Kroger, Wal-Mart, etc.)
I. Introduction to the Organization – History of the Company & Current Status — A. When was the organization founded, why and by whom? Discuss unusual history associated with the organization. B. Is it privately or publicly held? C. Who are its top executives in terms of experience, academic credentials, diversity, etc.? D. Discuss the organizationâ€s Business Model? E. What is the impact of globalization on this organization? Other information?
Case study
Appleâ€s profitable but risky strategy
When Appleâ€s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the companyâ€s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy.
Note that this case explores in 2008 before Nokia had major problems with smartphones.
1 Undertake a competitive analysis of both Apple and Nokia – who is the stronger?
2 What are the problems with predicting how the market and the competition will change over the next few years? What are the implications for strategy development?
3 What lessons can other companies learn from Appleâ€s strategies over the years?
Mission Statement Assignment
This assignment will allow you to explore the vast world of mission statements by giving you the opportunity to explore the mission statements of top companies from around the world. Generally, I review the mission statements of several fortune 500 companies, and as a class, we discuss their components. Now, it is your task to complete the following:
1) Select three intriguing mission statements from the address below.
http://www.missionstatements.com/fortune_500_mission_statements.html
2) Copy the mission statements into a blank Microsoft Word document.
3) Write a twoâ€paragraph essay telling me what makes the three mission statements you chose great.
4) In a separate document, draft a mission statement for your business.
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