1. Assignment – Porter 5 Forces. Your mission is to identify the industry dynamics of the global car industry by performing a 5 forces analysis and a life cycle analysis. This is a group assignment. Every member of the group is expected to be able to discuss all areas of the report. You should meet many times and discuss the issues identified in the report. You should consult at least 5 journal articles to support the ideas in your report. All ideas in the report must be referenced using Harvard Referencing. In the first half of the report you introduce ideas, then in the second half of the report you will discuss and evaluate these ideas to identify what is most important. This is a short report, so fill it with ideas and discussion. Descriptive material has negligible value and should be avoided. We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles. In business you will be expected to produce short well-argued reports. This is where you demonstrate that skill. (500 words) Assessment Criteria Demonstrated knowledge of theory. Capacity to apply this theory to the car industry. The comprehensiveness of the list of issues identified The clarity of exposition The quality of the discussion and evaluation of the issues identified The integration of ideas from journal articles The clarity and utility of the recommendation The correct use of Harvard Referencing throughout the report. (the source of all ideas must be identified) 2. – Strategy development This report will examine in detail and describe the current strategy of the Renault-Nissan Alliance and recommend a revised strategy taking into account the industry dynamics identified in the first assignment. This is a group assignment. Every member of the group is expected to be able to discuss all areas of the report. You should meet many times and discuss the issues identified in the report. You should consult at least 5 journal articles to support the ideas in your report. All ideas in the report must be referenced using Harvard Referencing. In the first half of the report you introduce ideas, then in the second half of the report you will discuss and evaluate these ideas to identify what is most important. This is a short report, so fill it with ideas and discussion. Descriptive material has negligible value and should be avoided. We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles. In business you will be expected to produce short well-argued reports. This is where you demonstrate that skill. (500 words) Assessment Criteria Demonstrated knowledge of theory. Capacity to apply this theory to the development of a new strategy for the Renault-Nissan Alliance. The comprehensiveness of the list of issues identified. The clarity of exposition. The quality of the discussion and evaluation of the issues identified The integration of ideas from journal articles The clarity and utility of the recommendation The correct use of Harvard Referencing throughout the report. (the source of all ideas must be identified)
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