What are IMAX’s resources and capabilities?
What are IMAX’s core competences?
To what extent is IMAX’s competitive advantage sustainable based on these resources and capabilities? (VRIO analysis, table)
Also can use dynamic capabilities .
Each element of VRIO analysis must be applied to a single competence. Rather than looking fo rareness , value etc you need to assess whether a competence is valuable, rare etc you can achieved that with the VRIO table.
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