Building trust with your customers often translates to customer loyalty. A loyal customer will bring in more sales and may be a referral source. Building trust involves some simple things, such as human touch (e.g., a handshake, eye contact, or the sharing of a personal story). As part of your job, you must help build a loyal customer base to help drive sales.
- Describe how you would manage customer relation through the customer relationship management (CRM) process.
- What factors affect a customer’s decision-making process and loyalty?
- Discuss 4 macro-environmental factors influencing service awareness and sales among aging populations.
- Evaluate 2 media options, and recommend their use for marketing to seniors.
Deliverable Requirements
- Prepare a 15-slide PowerPoint presentation for an in-service training for staff to highlight the importance of customer loyalty, sales, and awareness building based on the outline above.
Submitting your assignment in APA format means, at a minimum, you will need the following:
- Title slide: Remember the running head. The title should be in all capitals.
- Length: 15 slides minimum
- Body slides: This begins on the slide following the title slide and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your presentation for this assignment is 15 slides. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
- Reference slide: References that align with your in-body academic sources are listed on the final slide of your presentation. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference slide is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.
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