Task Details:
Using the case study* that you have chosen and worked on in the seminar activities, you are to submit an industry style report for the client that addresses the following:
(1) An overview of the current marketing mix and its relevance to the organisation.
(2) Identify and define the current customer/s.
(3) Identification of the organisations current problems and strengths.
(4) Select and define a future target market (3 character profiles).
(5) Present recommendations for a new marketing mix that will take the product/service into the future.
You submit your report via Blackboard and should be 1600 words (+/- 10%) inc. Harvard Referencing
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