Table of Contents
Info Tool III (Social Marketing)
Using Social Blade and other online resources, compare and contrast two influential influencers. You choose two platforms.
- What are they selling?
- What is their mission/goal?
- What is the total count of their video views?
- How much money do they make from their Youtube videos?
- Daily?
- Monthly?
- Yearly?
- How many subscribers do each have?
- Do they partner with brands to advertise merch?
- How many subscribers do they average in a day?
- What are their monthly views?
- What are their monthly subscriptions?
- How often do they post?
- Days per Week
- Monthly
- Yearly
- What age is their target audience?
- What gender is their target audience?
- What type of lifestyle does their target audience have?
Once you’ve completed the first part of the assignment, please answer these questions.
- Does knowing this information about influencers a company make a decision on which influencer to sponsor or have promote their products?
- What would impact a company’s decision to have an influencer promote its products?
- Do you think “Cancel Culture” plays into the rise and fall of influencers? Why or Why not?
REQUIREMENTS: You will produce a detailed report of several pages answering these questions and citing your sources.
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