The purpose of this task is for you to write a professional blog article on how forces in the business environment require companies today to be innovative. Your blog article should use evidence, supported by credible theory, reports and examples. Resources In the weeks before the task is due you will work through examples of well-written blogs which will provide you with ideas and inspiration to write your own professional blog article. Rubric Your blog article will be evaluated based on: Its appraise the underlying forces of change in the industry. Its argue for the need to respond innovatively to these changes. Its use examples, as evidence to demonstrate your understanding. Its professional, persuasive and accurate digital blog communication style.
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