InternationalMarketing(CX770007) BachelorofAppliedManagement Individual Assignment(Reflection) Total Marks: 50 Weightage: 40% Learningoutcomescovered: Differentiate between internal, domestic and global marketing. Examine the cultural environment of global markets. Explore and assess global market opportunities. Evaluate global marketing strategies for a product and/or service. Select an appropriate foreign market and develop strategic marketing decisions encompassing choice of target market and relevant product mix decisions. Assignment This individual assignment is based on the work done in Assignments 1 and 2.Comment and discuss each aspect of the assignments in term of the following: Theoretical concepts used, and how this could be improved. Application of theory to the business chosen for Assignment 1 and 2. Improvement in how theory could be applied. Refer to the Assignment 1 and 2 instructions for insight into what to discuss.The following is a list of key aspects you are expected to include in this assignment: Group performance Related to Assessment 1: Compares country/community using a market research analysis method Discusses similarities and clashes that might be faced Identifies target market (abroad) in terms of demographic, geographic, psychographic and human behaviour Defines the communication methods to be used in the host Related to Assessment 2: Selection of product or service Selection of international market and justification Show evidence of analysis and evaluation of information and concepts Show competitive strategy choices, and decisions based on the 4Ps (or 7Ps). Guidelinesforthereport(50marks) ·Thereportmaycontainthefollowingsections:coverpage,tableofcontents, introduction,bodyofthereportdiscussingthequestionsgivenattheendof thecase,conclusions,recommendations,anda listofreferences. ·Theminimumwordlimitforthereportis2,000. (No more than 3000 words) ·Beconsistentwithyourreportformattingsuchasheadings,sub‐headingsand numbering.UseTimesNewRoman(size12)fontwith1.5linespacing. ·Includetheword count attheendofthereport. Wordcount doesnotinclude wordsintitlepage,tableofcontents,listofreferencesandappendices. ·UseAPA6convention forbothin‐textandinyourreferencelist. Wikipediais notconsidereda goodsourceofreference.
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