Task:
Discussion paper: Influence of culture on International Marketing (25%)
With increasing globalization, does culture in international marketing matter
The impact of culture on successfully conducting business internationally has grown in recognition over time, but equally the world in which we live is converging in the era of globalization
Write a 1000 word discussion paper highlighting the importance of culture in international marketing
Use current academic literature (at least 10 articles) and theory to support your answer
You may choose to focus on one particular aspect of culture in relation to international marketing, or approach the subject in broad fashion

 
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