Choose a business (B2C or B2B) or nonprofit organization that could benefit from a social media campaign and develop a campaign outline. Include the following elements:
Part ASpecific campaign objectives (2 or more)
Part BIdentification of the target audience
Part C Description of a concept for the message (content) based on the target audience
Part DDescription of the social media marketing activities
Part EOnce youve completed your outline, also draft an introduction for your plan that explains why the social media initiative is important and how it integrates into the overall marketing activities of the business.
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