Key Concept Exercise: Change management models

Key Concept Exercise: Change management models

The material you have studied this week is intended to provide a linkage between the change drivers that emerge either from within the firm itself or as a result of events and activities that take place in its operating environment, as well as a subsequent process of change that individuals in that firm will be required to manage.

The key concept that emerges from this material can be usefully summarised in the following statement:

The primary requirement of a successful change management initiative is to facilitate a process of change that is established in response to one or more internally or externally located change drivers.

A change process of any material scale will inevitably impact on the firm’s core business model and will be optimally successful when it reconciles the often competing philosophies and perspectives of multiple stakeholders. This reconciliation is best achieved through the overlay of a guiding change management framework, as opposed to the imposition of a staged and linear prescription.

 

This week’s Key Concept Exercise requires you to reflect on the following three things:

1. The extent to which any specific change process will generate implications for the organisational stakeholders most directly affected,
2. What the nature of those implications might be, and
3. How the change manager can best take those implications into account as the change process is implemented.

In short:

1. Who are the stakeholders that change managers need to think about,
2. What are their attitudes to change likely to be, and
3. How can those attitudes be most effectively reconciled?

To prepare for this Key Concept Exercise:

 

• Read the Required Learning Resources for Week 3.
• Reflect on the ideas presented in the Week 3 Key Concept Overview and the assigned journal articles, in the light of your own practical experiences in the workplace.
• Consider ONE of the possible change drivers listed below, and use your chosen change driver as the basis of an initial response to the Key Concept Exercise that follows:
  • Introduction of new government legislation that imposes a ban on media advertising of your top-selling fast food product line on the grounds that it poses a threat to public health
  • Failure to secure a renewal of contract with your single most important customer, resulting in an almost overnight 30% drop in revenue
  • Release of a government report that predicts a rapid increase in the size of the immigrant community (from one particular origin country) in your geographical target market region
  • Advice from your management accountants that the repairs and maintenance costs for your existing (and aging) plant and equipment have become such that a major investment in new technologies is now necessary to ensure your continued survival
  • Recent political polls suggesting that an upcoming general election is likely to see the ‘green’ political movement take a much more prominent role in the formation of government policy in your country

To complete this Key Concept Exercise:

In an approximately 500-word response, address the following issues/questions:

 

• Critically analyse the impact of organisational change management processes that might be introduced in response to your chosen change driver.

In formulating your Key Concept Exercise, consider the following questions:

• What impacts, if any, will those changes have on the value creation, modus operandi and value capture elements of the firm’s existing business model?
• What individuals, groups or communities of interest will be affected by the changes you plan to make?
• What do you expect to be the nature of the general attitudes displayed by each of those stakeholders?
• What specific actions would you anticipate taking in order to ensure an appropriate and ethical response to stakeholder concerns about the proposed changes?

 

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