lesson4

Lesson 4

 

In this part of the Marketing Plan, you will implement thefour Ps of the marketing mix: Product, Price, Place, and Promotion. ThisMarketing Mix is based upon what the target market of your chosen company willvalue.

When you create this portion of your marketing plan, besure to use the headings listed below:

Product and Value Creation

Explain the product or service offered by your chosen company. Howdoes it establish value for the consumers?

Price and Value Creation

Explain the pricing strategies used by this business. How does thepricing offer value to the consumers?

Place and Value Delivery

Explain the distribution or the methods and location that yourchosen company uses for their products and services. What supply chain is used?How do these locations provide easy access and value to the consumers?

Promotion and Value Communication

Promotion is all the communication channels involved in the wholemarketing strategy; such as advertising, public relations, sales promotions,etc. Explain the marketing channels that your chosen business uses for theirproducts. Include why each of channels are suitable to market that is beingtargeted for the product.

Ensure you write in paragraph form and sufficiently elaborateon the topics to be covered. One or two brief sentences in each area will notbe sufficient. In addition, as research will be required, ensure you includeproper documentation of your sources. Prepare your document in Word using APAstyle. 

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