With reference to the information in the LG’s Growth Strategy Against Arch- Rivals in the Indian Mobile Phone Industry case study (and other relevant sources) answer the following questions. 1. With reference to the Indian operating environment, describe, discuss and apply some appropriate analytical frameworks that a mobile phone manufacturer might use to evaluate the potential of a new market. In your answer, you should identify any limitations of the analysis methods you select. (40 marks) 2. Discuss the advantages and disadvantages of LG Group’s growth strategies in India. What do you conclude? (20 marks) 3. Identify LG Group’s core competences. Critically evaluate how the organisation can exploit these competences to achieve sustainable competitive advantage. (20 marks) 4. Describe and discuss how LG Group can manage the cultural issues that may result from being a multinational conglomerate.
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