Market Management Function EssayObjective:

Design a marketing plan that will demonstrate entrepreneurialapproaches to formulating product, price, promotion, and distributionstrategies and action programs.Introduction: Market planning to define and develop niche markets is astart-up strategy that can bring to light attractive opportunities where smallbusiness can compete against large competitors and be profitable right outof the gate. However, niche marketing requires creative forward thinkingmanagers, skills and a marketing strategic mindset to carve out uniquerevenue streams.
Deliverables:
The essay for this lesson is required to be a minimum of 750 words
(excluding title and reference pages) that clearly demonstrate your
understanding of the activity. Essays should have a clear introduction,
thesis statement and conclusion, written in APA format (Purdue OWL). A
minimum of three sources, at least two from the lesson, must be
cited in-text and in the Reference list.
Activity Details:
Step 1: Review and Preliminary Research
Review the following documents:
Sontakki, C. (2010). Marketing research (2nd ed.). Mumbai: Himalaya Pub.
House.
Read Chapter 1 Introducing Marketing Research (pp 1-33) 33 pages
Research Lesson Readings as well as resources from the Cline
Library https://nau.edu/library/ about strategic niche market planning.

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