Required to collect a portfolio of evidence from the world around them that representsmarketing objectives, strategies and tactics. You will then be required to write acritiqueon each of 6 topics,to collect a total of 7 different examples relating to the specific topics, listed below, thatillustrate and provide evidence of ‘marketing in action.’You need to find one example from each of the following topics/concepts. Please note that the lasttopic/concept requires 2 examples: 1. Market Research and its use in a marketing plan. 2. Who are the competition for your favourite product? 3. PESTL and how this affects the introduction of a new product or service. 4. SWOT analysis and its use in the marketing plan. 5. Segmentation, targeting and positioning in marketing (STP): Current trends in the industry of yourchoice. 6. New product/services launches or brand management: A success and failure.
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