Lego! The Lego brand is one of the world’s best known brands. It has been referred to as the “Apple” of the toy industry. But, believe it or not, this iconic brand was on the verge of bankruptcy in 2003. Today, it’s sales make it the top brand in toys. How Lego re-invented itself in the digital age but still retained its core product of stacking bricks is an interesting story of excellence in vision and strategic planning. Part of the success lies with understanding the marketplace and using effective segmentation to expand its reach while remaining true to its original product, the stacking bricks.
Your assignment is to explore the world of Lego by visiting its US website, and its specially designed website for kids. Websites Below
https://www.lego.com/en-us
https://www.lego.com/en-us/kids
Your First Post: Using the list of segmentation dimensions found in Exhibit 4-8, choose a behavioral and a demographic dimension that explains the product lines offered by Lego. Explain why your dimension choices fit the product lines. Your explanation must be direct, specific and contain product examples.
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
"Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!"
