Market segmentation means that offers are tailored to specific target groups. Each segment shares similar traits enabling the firm to anticipate the response of the segment to the firms marketing activities. Firms must trade off customer needs against the costs of meeting those needs. As mentioned by Stephen Shaw, airlines tend to base market segmentation on the following:
Purpose of journey
Length of journey
Origin of country or culture
Choose any passenger airline and address how the airline uses each of these variables to segment its market. Be specific and provide examples.
Reference: From Chapter 2 The Market for Air Transport Services in Shaw, S. (2011). Airline marketing and management. (7th ed.) Ashgate Publishing Company.
Format
Limit your paper to 400 words, excluding references (no cover/title page is necessary). Format and cite your paper in current APA style, including Times New Roman, 12-point font size, and double-spaced. Your paper must be grammatically sound and free of spelling errors.
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
"Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!"
