Select an organisation uk fashion brand industry. We had chosen TOPMAN. my task is to undertake research into my chosen organisation/brand and its marketing enironment. – Evaluate what you consider to be 2 key challenges in the managing the organisation’s marketing operation . For instance you may want to consider how the organisation is responding to specific challenges from external enironment or its competitive environment ( 1000 words ) – Provide an analysis of the current marketing activities being under taken by the organisation and the extent to which they are achieving the organisation’s objective. you are expected to access secondary sources such as the organisation’s website , annual reports, product information , etc , to assist you in determining the organisations objectives. you should include an indication of the metrics that the organisation are likely to apply in assessing the success of their activities. (1000words) – Evaluate how the brand is embracing 2key trends in marketing management. _with evidence (such as illustrative examples of what organisation is currently doing , data , relevant citations from referenced sources. _By applying relevant marketing concepts ,tools and technique to support the analysis/evaluation _By providing clear insight into the contribution of marketing to success of the organisation. (1000words) At least 10 references
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