Marketing Communication Objectives (5 points) – What are the quantified goals you are trying to achieve? Demonstrate your understanding of what you are trying to accomplish. What are your S.M.A.R.T.* goals? (*Specific, Measureable, Attainable, Realistic, Time Frame)
Target Audiences (10 points) – Identify your primary and secondary target audiences and any other possible customer segments. Include your knowledge of PRIZM Clusters.
Segmentation Tool Application (15 points) – Utilizing PRIZM5, Super Demographics create trade reports to support your Target Audiences (and any other tools you can access) – use your research skills.
Consumer Profile (20 points) – Develop a minimum of 3 Consumer Personas. What are their profiles? Be Specific. Utilizing Persona tools indicated to create professional, content rich personas.
Audience Objections (10 points) – Identify and outline the reasons why your target audiences may not respond to marketing efforts.
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