Pages:
3 pages (825 words) Double spaced
Type of paper:
Essay (any type) Undergraduate (yrs. 3-4)
Discipline:
Marketing
Title:
Marketing Communications
Sources to be cited:
2
Paper format:
APA
Paper instructions:
Marketing Communications –
Public Relations Case Study
Your friend owns a restaurant and a false rumor about the business has circulated, claiming the head chef has a very contagious disease. Many customers are scared and stop going to the restaurant, and sales are down.
Since you are taking a marketing communications class, you decide the help your friend. In a 2-3 pages report, address the following:
·Explain what public relations (PR) is and the different types of PR.
·What are some ways to handle a rumor?
·Prepare a statement on behalf of the restaurant to the public.
·Select one traditional and one digital media for this statement.
·Explain why they are appropriate in delivering the statement to the public.
Be sure to include a reference page.
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