Use three of the following
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Increased attendance at a specific high school sporting event.
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Halftime activity that includes fan involvement
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Attendance at a new high school event
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Promotion of a community event (i.e. triathlon, marathon)
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Promotion of a non-profit cause through sport (i.e. Breast Cancer Awareness, support the troops, etc.)
1. Define your target market.
2. Set measurable (quantifiable) objectives
What action do you want the target market(s) to take?
What is your goal for this promotion? (Be specific)
3. Research various promotional ideas
Briefly describe at least two other promotions that are out there seeking similar objectives.
What makes your promotional idea different?
4. Select the promotional approach
How are you going to promote this event?
What methods of advertising will you use?
Why do you think your selected approach will be appropriate/successful?
5. Develop a theme for the promotion
Describe your promotion in more detail (i.e. slogan, activities, location)
6. Create support material
Show an example of a flyer/handout advertising the event
(Attach any supporting material that you feel is appropriate or necessary to support your ideas)
Covering all relevant items in detail within your written plan, including the 6 areas described above. This assignment should be approximately 3-4 pages in length typed.
Discussing your plan as if you are selling it to your boss.
Develop a plan that is creative, yet realistic
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