Marketing Plan Part II
Build upon the attached Marketing Plan Part I (attached) for the Proctor and Gamble Corporation their paper products i.e. toilet paper, paper towels, disinfectant wipes and similar. For Part II, make certain to include the sections listed below in the marketing plan:
SWOT Analysis
A valuable step in your situational analysis is to assess your firm’s strengths, weaknesses, opportunities, and threats (SWOT). For this section, conduct an inventory of internal strengths and weaknesses. Then, note the opportunities and threats that are external to the organization based on the paper product market and the overall environment.
Competitive Analysis
For this section, create a comparative chart discussing the differences between a minimum of two competitors.
Goals
· What are the objectives and goals of the marketing plan?
· What is it that is hoped to be achieved?
· Be very specific in this section.
Corporate Social Responsibility, Sustainability, and Ethics Strategy
For this section, explain any governance policies that will be used to be socially responsible and ethical. Identify any aspects of the Proctor and Gamble Corporation’s business model that will create more sustainable operations, with a focus on bettering people, the planet, or profits.
The essay must be at least three pages in length, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and you must use at least (2) references. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. No abstract is needed.
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