The purpose of this assignment are:
1. To prepare a marketing plan for a company.
2. Conduct the necessary studies and analyses which is to be included in the marketing plan.
3. Recommend the appropriate marketing mix strategies, implementation, evaluation and control to realise the marketing goals set in the marketing plan.
INSTRUCTIONS:
Select a hotel of your choice in Malaysia. Prepare a practical marketing plan for the chosen hotel to achieve its marketing goals.
The marketing plan should include the following components:
Preliminary Executive Summary
Table of Contents
Body
1. Company background
2. Situation analysis
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